How to Choose a Mascot for Your Business

bbbbbCompanies around the world have been using mascots for many years. Many of the companies that you remember, have a one of these great creatures that jogs your memory and ensures you think of them when you need to buy a product or service.

What do you think of when you think of Kentucky Fried Chicken? What about Geiko? And Energizer batteries? Each of these companies has a mascot that you can identify with and when you see a chicken, a gecko or a pink bunny playing the drums, you immediately think of these companies. They have chosen their mascot with care and if you want to enjoy the same success, then you have some important steps to follow.

The first thing you have to do before choosing any character is determine the purpose of having one of these promotional items. Are you looking to increase sporting morale and team spirit or are you looking for ways to help your target audience identify with your brand?

It’s very important that you choose a suitable character which will help your customer’s identify with your brand. If you sell cupcakes, then there is no point having a chili as a mascot, this may seem obvious. It is important you take your time, consider everything about your brand and then identify what character you feel will best match what you do. Remember the aim of these characters is to help customers identify them to your brand, which is why you need to consider a couple of options, do your research and do some brainstorming with your team before having any custom mascot costumes made.

Remember that any custom mascot costume you purchase is a long term investment. It needs to be made from the highest quality materials and designed to suit your specific needs. Don’t go for the cheapest option, ensure you choose a costume that represents who you are and offers a good impression on your business.

While company owners may retire and staff may leave, your mascot will live on for years, so it’s worthwhile paying the money and choosing the highest quality custom mascot costume available, ensuring that your character lives on for years to come.

The next important factor is to decide what type of events will have your character running around. Are you going to use it in advertising? Are you going to have it running around the streets handing out flyers? Is it going to attend conferences and team building events to boost team spirit and morale? These are important factors to take into consideration, you want to use your character as much as possible to ensure it gets known and recognized by staff and customers alike.

Next, you need to choose your colors carefully. As a business you have probably already built your brand using specific colors. Your character should be able to incorporate these colors when designing the costume. If Energizer can have a pink bunny, then there is no reason your character can’t display your company colors, even if it’s the T-shirt it wears or it’s the color of the character, this is down to you, there is no right or wrong, as long as it looks professional and offers an impressive image for your business.

Your final step in choosing a custom mascot costume is to always remember that your character is portraying your company image. As with any business you want to come across as professional and you can still achieve this with any type of character which relates to your business, boosts your brand colors and reaches your audience. has been operating in the United States since 1985 selling mascot costumes for schools and businesses. The company prides itself on using USA made high quality items at the lowest possible prices.To find out more, visit their website at

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Some Awesome Rewards About Online Payday Loans

Get urgent $ 300 Tulsa, OK within 1 hr instant paid 10 electronically deposit. You can also apply quick $ 200 cashland payday loans Portland, OR within 1 hr .

Do you want additional cash? Will be the budget likely to be steady in the future, but you just need some time? Properly, if you need a little extra cash, then consider obtaining a cash

advance. Payday cash loans are a good solution for individuals that need some time to get their

finances to be able Keep reading to learn more.

Attempt having your meals from your home. You would be surprised at just what you can conserve

by preparing refreshing meals in your house. In the event you prepare food a lot and refrigerate, you might have ample to eat for days. Though eating dinner out is

a lot easier, you may end up shelling out more income. This will definitely aid when it comes to paying off your payday loan.

If you are self-employed and looking for a cash advance, anxiety not since they are nevertheless accessible to you. Since you almost certainly won’t use a shell out stub to demonstrate evidence of

job. Your best bet is to provide a copy of your own taxes as resistant. Most loan providers will continue to give you a bank loan.

If you are searching to have a payday loan but they are tense about the prospect of it, you should loosen up. Realize that a lot of the unfavorable connotations associated with a cash advance are not correct. When you acquire only what you could manage and spend it back again with the because of date, it needs to be a straightforward experience.

Should you be self employed and looking for a cash advance, anxiety not because they are nevertheless open to you. Since you possibly won’t use a pay stub to indicate proof of

employment. The best option is usually to deliver a copy of your tax return as proof. Most lenders will continue to provide you with a loan.

When you are looking for a payday advance, there are a few various things that may see how a lot you receive. The financing business will mainly review your

cash flow and work position. The amount of money that you will get will even depend on

which financial institution you intend to make use of.

Should you be looking for a cash advance but have less than stellar credit, try to apply for the loan having a financial institution which will not check out your credit track record. These days there are several distinct creditors on the market that can nevertheless give personal

loans to individuals with a bad credit score or no credit history.

Be aware of the deceiving costs you will be presented. It may look to get reasonably priced and satisfactory to become charged 15 dollars for each one-hundred or so you use, but it will swiftly add up. The prices will convert to become about 390 percentage from the sum borrowed. Know just how much you will certainly be expected to spend in fees and attention in the beginning.

Be sure to fully grasp the money you will need to buy the freedom of getting a pay day loan. These lending options cost a very substantial interest rate. When you are unable to pay for the personal loan back complete through the expected

date, the fee for the loan increases further more.

If you are contemplating obtaining a payday advance, ensure that you possess a plan to obtain it paid off straight away. The loan company will offer to “allow you to” and extend the loan, should you can’t pay it off immediately. This extension charges you a cost, plus further fascination, so that it does nothing optimistic to

suit your needs. However, it earns the financing organization a great earnings.

Prior to finalizing your payday loan, go through all the fine print within the arrangement.

Pay day loans could have a lots of authorized language invisible with

them, and in some cases that legitimate language is used to face mask hidden charges, substantial-valued past due costs and also other items that can eliminate your finances. Before you sign, be smart and know specifically what you are signing.

Always browse the small print for the pay day loan. Some firms cost charges or possibly a punishment in the event you spend the money for financial loan rear early on. Other individuals charge a fee if you must roll the loan up to your next pay time period. They are the most frequent, nevertheless they may charge other secret charges as well as boost the interest unless you spend punctually.

While you must not use online payday loans as a normal monthly, they may be of wonderful comfort for your needs if you are inside a small place. Possessing a constant paycheck is required, but this is

often a good way to pay out an urgent expense if you fail to hold back until you happen to be paid!

Cut Costs When Buying Bullets For You To Hunt For Food

Should you hunt to produce food for your own family, you probably go hunting no less than several times a year. To be able to do it, you’ll really need to purchase enough bullets to keep going during your excursions. At the same time, this will likely swiftly end up getting expensive. That defeats the purpose of hunting for meals in the event that one of the major reasons you happen to be doing this would be to lower your expenses. Nevertheless, you can save money even while still finding the bullets that you need to go hunting.

When you go online for 30-06 ammo for sale, you’ll find locations that offer it in bulk for a deep price reduction. This is one of the best solutions to spend less whenever hunting, as your bullets is usually going to be among your greatest obligations. Sometimes, you aren’t going to need to add on a delivery charge, because it will probably be included with your order. All you will need to do is actually make your purchase and wait for it to get to your residence.

If you happen to order with sufficient time, you can buy bulk Tula ammo so you’re able to have all the ammunition you’ll need prior to when the hunting time of year begins. If you need to spend less whenever hunting for food items for the family members, this is actually the best way to do it. Shop around online now to discover what types of bargains you can find.

James Tenney, Atlanta Lawyer Provides Legal Advice for Business and Individual Planning

James Tenney is a lawyer based in Atlanta and his general practice areas include asset protection, business planning, estate planning, international taxation and more. James Tenney also offers legal advice that covers a wide spectrum of the legal field. A student of University of Michigan and University of Tennessee, Mr. James Fredrick Tenney received his undergraduate degree in Finance and his law degree from these universities. He also received his Master of Laws in Taxation (LL. M) from Emory University.

With his wide range of experience in the legal field, James Tenney Atlanta Lawyer has helped hundreds of businessmen and professionals in legal areas. He also provides legal business advice and taxation advice to corporations. Corporations involved in tax controversies have also often sought counsel fromJames Tenney. James Tenney has also represented companies in diverse industries involved in legal documents for mergers and acquisitions. His advice in the area of business transactions has helped many clients make long term profitable decisions. With his foresight and vision, James Tenney has helped many business owners create important policies that have been in sync with the modern business practices.

James Tenney is also a member of the American Bar Association, the International Bar Association, the State Bar of Georgia and the Tennessee Bar Association. He is also a Certified Public Accountant licensed in the State of Georgia. James Tenney Attorney Atlanta has also written and published articles in important professional and trade publications. Mr. Tenney is married and he has three children. He has several hobbies and he enjoys motorcycling, golf, hiking and tennis.

Iwowwe- The Power To Big Businesses!

The wires of internet have worked wonders, most of the times, for human beings. It has brought a number of advantages to our doorsteps with a few clicks merely. With the technological advancement all over the world, people are fast adapting and getting addicted to these technological changes around them. There was a time when talking to people in distant places was considered difficult and sometimes even beyond reach. But today, a number of techniques are available and person sitting in extreme corners can talk face in face too, thanks to video conferencing. The iWowWe is a unique kind of video conferencing services accessible to people, even in remote areas.

iWowWe is swiftly gaining popularity, which is not a matter of surprise actually because of the number of advantages it offers. Connecting minimum 2 and maximum thousands of people all around the globe, this has also become one of the standard used technologies in businesses. Consequently, introduction of video conferencing like iWowWe has forced fax machines and other obsolete methods to bid adieu, especially in the business world. A number of big businesses today make use of iWowWe services because of its ability to get unrestricted video conferencing with up to 25 attendees, where up to 12 people can become visible live by means of web cam. The iWowWe video conferencing bit also comprises of screen sharing, PowerPoint presentations and whiteboarding.

Another advantage of iWowWe can be estimated from the fact that iWowWes services can be utilized by both Windows and Mac users, without any requirement of software downloading. You can launch an infinite number of video emails by means of their on hand templates or by creating your own custom templates at no charges at all. Unquestionably, in context of these advantages, all kinds of businesses will be rapidly utilizing the iWowWe services, once they are clear on its numerable benefits.

In case you are far from your workplace but need to be connected, what better option that iWowWe can be suitable! It allows you to keep a grip over a meeting or conference, evaluate charts and by and large do the whole lot of things you could do if you were all in the common room collectively. In case you donot wish to incur heavy costs on bringing all your important executives at the meeting, then iWowWe can help you save that cost and hold meetings and conferences right in front of you in the same approach.

You would perhaps be thinking that there is nothing special in iWowWe that other video conferencing are not offering. Well, more or less all the video conferencing work and operate in a similar manner, but what remains special with iWowWe is its unique price. Well, yes price is important and these services cannot be accessed in a low prices but iWowWe makes Web video affordable and a snap to use, for the very first time. With this video conferencing provider, everyone can influence the power of video to erect relationships, make concrete associations and impersonations, and salt away time and money at the same time.

Itsm – Identifying Core Business Processes Is The First Step Toward Customer Satisfaction

In todays business environment, organisations know that to be competitive, they need to respond to change, especially as customer expectations increase. Customers are more demanding, mobile and informed than ever. Global and distributed organisations need consistency in the quality and levels of service regardless of where and how they conduct business.

It is extremely difficult to meet these challenges in a timely manner if business IT processes are widely dispersed, silo-based and inconsistent. Consistent core IT business processes, language and data representation is essential to allow decision makers to respond quickly to the changing market.

Defining and maintaining consistent IT business processes is a lot easier said than done but critical if an organisation is to survive in todays market. This article will define core business processes and explain how to differentiate these processes from their implementation. It will also review how to prioritise which processes to investigate first.

Defining the core business processes
A “core” business process is defined as the minimum individual tasks to be accomplished to provide a certain level of consistency in output, without any consideration to hardware, software, people resource or performance.

When a core process is implemented, anything can be added to make the process more efficient, but nothing should be eliminated. When the core business process states that certain tasks must be performed in sequence, then it must be reflected in the implementation. In the same manner, any specified steps associated with a task must also be reflected within the implementation.

When asked, most organisations will claim that their core business processes are documented. Yet, typically, it is not the core business process that has been documented but the implementation of that process within a particular system or function. In this scenario, the documentation contains system or application process models reflecting implementation details such as “enter username.” Most times, documentation of a core business process doesnt reflect whether a user is identified by a username, badge number, ID-card, or some other method of authentication, as long as the organisation is satisfied with the accuracy of the documentation. Identifying and authenticating a user is an implementation issue, not a business process.

Its not easy to separate implementation from the core business process. Just take one business process and see how readily you can identify the major tasks involved without letting implementation issues creep into the mix.
And it only gets more difficult when core business processes become more intricate and critical within the enterprise.

Using the right process methodology
The methodology and approach used to identify, derive, or create core business processes will vary with an enterprises size, industry and culture.

There are several proven methodologies and supporting tools for deriving and improving business IT processes (e.g. ITIL and ISO/IEC20000).

Your first steps
1. Investigate and remove hurdles relating to organisational cultural issues, governance processes, and supporting infrastructure up front.
2. Educate participants on what a core business process is, how it will benefit their respective business area, and the chosen methodology that will be used to derive these processes.
3. Dont try and do all of the critical business processes at once. Suggest a phased approach with a sound transition strategy.

Once youve identified core business processes, its important to prioritise which ones to tackle first. A new
business channel or service is a good place to start, as business analysis and requirements gathering have likely already been done, which should provide a good jumping-off point for identifying core processes.
Next, tackle any business process areas featuring disparate results between business units. Then, look at processes for which new enabling technology is being considered. Rounding out the list are those processes supported by different implementation and those supported by more than one location or business.

Process empowerment
It is import that all parties involved in executing the process clearly understand that it is the process that should be empowered, and should not be confused with the organisational function and position performing it. For example the Service Desk working on a major payroll incident, which requires immediate response and resource from the development team.

Process review
Your core processes should be a living entity, it is therefore essential to regularly review the performance of your process and adjust as business demands change. (Refer to the Quality management process review flowchart).

Its never too late to start
If enterprises are to remain competitive; they need to reduce the complexities resulting from widely dispersed and often disparate business processes. Establishing consistent empowered core business processes is just one step toward meeting increasing customer expectations in today’s market.

Is Your Business Jargon Confusing Your Clients

The days of the ‘wheretofore’, ‘hereunder’ and ‘here withal’ in our written expression are well behind us and now we’re dealing with the wild short cuts of SMS text messages: lol, cu, ur, etc. Neither style suits business communication, which needs relevant information presented simply and clearly.

So how do the written materials you send out to clients measure up? Are they simple, straightforward, clear, and easy to understand?

Are you respecting and empowering your clients?

Some years ago I received a form letter from my insurance company, a large, extremely well-known organisation. As I sat in my kitchen reading the letter, I was struck by how convoluted the writing was. There wasn’t a single simple, conversational sentence to be found. The whole thing was jargon and self-important verbosity.

I’d been teaching Creative Writing for some years but I’d never run a corporate training in my life. On a whim, I rang the company and offered my services to help them make their written material more user-friendly and I was pleasantly surprised when they expressed immediate interest and invited me in for a meeting.

I was even more surprised by an interaction I had with one of their managers during the training that ensued. I was so deeply struck by this experience that it has stayed with me ever since.

Your ‘shoulds’ could be getting in the way of your business success.

We began working through various standard letters that the insurance company routinely sent their clients. Each one was mired in excessive jargon. It was as if they were saying, ‘If you don’t understand what we’re saying, bad luck!’

I pointed this out to the group, suggesting that they rewrite a particular section much more simply. One of the managers objected. “Customers should understand this because it’s their policy,” he said.

“But they won’t,” I replied.

“But they should,” the manager insisted.

“But they won’t,” I said evenly. “That’s the reality. Most of your customers won’t take the trouble to undertake a course in Law to understand this stuff. You’ve got to recognize that that’s where they’re at and go to the trouble yourself of making your material crystal clear.”

He didn’t get it. He just kept insisting that their customers ‘should’ make the effort to understand the material.

We were talking about fairly heavy legal jargon, and I couldn’t help visualising little old ladies, labourers, over-worked parents… and wondering how it could possibly b against this company’s interests to spend some time rewriting their material in simple language.

When you empower your clients they stay with you – and recommend you.

The fact is that when you empower your clients by looking after their needs, they stay with you and they recommend you. When you frustrate them, eventually they give up. When you make your material ponderous and difficult to comprehend, they are more likely to make poor decisions because they haven’t understood your advice, and that’s not likely to inspire them to stay with you for the long haul either.

If your material is inclined to be jargonistic, do your customers a favour by humbly giving your writing the acid test: ask a lay person to explain what your material means and find out if they really understood.

And if they didn’t, roll up your sleeves…

Is The Usana Network Marketing Business A Gimmick Determine The Facts

It still surprises me the number of people think USANA is a gimmick. Well before I continue, allow me to just say that I’m not in any way affiliated with this business. I am not a representative for the business. However, I can emphathically tell you that USANA just isn’t a gimmick. This business is nothing far more than a medium for regular people like you and me to be financially free. You will find few explanation why I know that they are legit and I will talk a little about those that are them a gimmick plus why.

As earlier mentioned, USANA is nothing much more than a medium. This business promote nutritional product like Mega AO w/out Vitamin K, Mega Antioxidant, HealthPak plus many more products like these. They also advertise diet as well as energy products as well as personal care products. I am not here to lecture you in regards to the products. A proof that USANA scam claims are false is the fact that there are exchanges of goods from hands to hands. When you see companies out there claiming that you might receive money within the mail by mailing money out, run away from those. There are no products or services involve within that. This business obviously doesn’t belong within that category.

When the compensation plan of any MLM company is geared towards rewarding recruiting, then that is a bad sign. I am not saying that this necessarily makes a corporation a gimmick. But it definitely put them on the federal governments watch list. And I could tell you that they are very sensitive to scams. But USANA compensations are generated from the sales of these products. Even when you recruit, you get money when the newly sponsor reps purchased the products or get on the autoship. This really is another proof that USANA just isn’t a scam.

The question that should be asked really is why some folks are calling USANA a gimmick. For the most part, the people calling USANA scam are the former network marketers of the venture that failed at a particular point within time. Of the many logic behind why these people failed is simply because they refused to recognize that Network marketing is a venture. It is true that the start up cost is cheap compared to starting a McDonalds franchise. It’s also true that you were introduced by your folks plus friends. But if you treat any MLM venture as a hobby or some part time thing, you will fail at it.

The former representatives calling USANA scam are likely folks who don’t understand the way to grow a large organization with the enterprise. In any Network marketing venture, you must build a big organization to make large amount of money with the particular company. The concept that you will build a large organization from family and also friends is definitely insane to me personally. As a matter of fact, your family as well as friends is going to be the biggest skeptics that you are going to encounter. This is actually the reality that many within the Network marketing venture do not understand. When the reality hit them, then they quit.

The No 1 secret to building a profitable USANA venture is figuring out how you can produce MLM leads on the web. Do not spend money on buying leads online. This is actually the first step to going out of cash in this venture. MLM is individuals enterprise. The faster you present your enterprise to individuals, the quicker you’ll produce income. One can find relatively easy ways you could produce leads within this age on the internet. Having an Attraction Marketing System is essential now in this age when you want to explode your venture fast. With an attraction Marketing system, we have guys now producing 50- 400 MLM leads on the internet every day. Imagine how fast your venture will grow if these amount of folks are seeing your business each day.

Is Mlm Downline Stacking Good For Business

Many types of MLM opportunities require you to build a business before they promote you. I would like to address these types of business and how a strategy of stacking can be good and bad.

The main purpose of building a network of people below you is to build a residual monthly income. In doing this you need distributors below you who push whatever your company is selling. Every time there is a sale you get a small percentage of that sale usually depending on how far away that distributor is in relation to you. This is what network marketers want in a healthy MLM downline.

So then the issue comes up: Do you try and promote as fast as you can or do you try to build as wide as you can?

You will be able to promote yourself easier by placing key distributors to where they are needed. You don’t have to guess. There is less random growth and you are able to grow deeper. Some companies pay your more residual the further away the distributor is to you so going deeper is better. This is only a good option if this actually helps you to promote.

Cons: You will lose the direct commissions as you will be giving them to the distributor instead of you. Some companies have less residual the further you are from you. Building deep cripples the width of your organization and you will have less people in certain high dollar residual levels.

In the long run you would have gotten less by having a tall organization than a wide one. Many companies cut you off after a certain number of levels. If you build deep you run the risk of having new distributors placed outside of the levels you can collect from and essentially lost that residual for that distributor. If you would have placed that distributor directly under you then the following distributors will not be lost in your organization.

EX: You got a power distributor (leader). Your company cuts off residuals past level 5. You want to promote and you place this leader under one of your level 3 leader so that you can help them while helping you promote. The leader is now in your level 4 and giving you some good residual. This level 4 leader then starts to build their business and they then sponsor 3 which are your level 5. These level 5 distributors then get 2 distributors each. These 6 new distributors are now in your level 6 and you get nothing form them.

If you would have placed that leader under you in level 1 then that leader would have gotten you three level 2 distributors. Those three level 2 distributors would have then gotten you six level 4. Since leaders get many distributors over their life time and down their downline it is risky to place a leader too far down the chain. since teams generally grow wide and continue the further they go then building too far down in stacking could hurt you.

Or course this all depends if the company cuts residuals after a certain level and if you get more or less depending on where they are in relation to you. Over time your organization will eventually go down very far so if you are in a plan that cuts off levels very quickly or has decreasing residual payouts the further you go then that might be an indication that the compensation plan is lacking.

If the higher residual is paid higher when closer in level to you then that denotes that you must do more work to get higher residuals. If the residuals are higher the further away they are then that denotes that the company wants you to have a deeper and wider team. Which one takes more work? One that relies solely on you get the residual or one that depends on the organization below you to get you what you want.

If you train properly and start turning distributors into leaders then your organization will take a life of it’s own and people will start jumping on in waves. Marketing multilevel business can be replicated if the MLM downline can repeat the traffic and conversions over time. If every one of your distributors built their organization by stacking then you will have a very tall but narrow organization. That will not build you a very large monthly residual.

You are a seed. Build it wide and let it grow like a root system. The wider it gets the more you profit, but at the expense of what you could have helped your own downline grow theirs. Regardless of how it’s build you will need a lot of targeted traffic and will need a lot of MLM leads to keep the business running at a high gear.

It really depends on how your compensation is setup and your team’s MLM recruiting efforts

Is It Better To Buy Or Lease Commercial Space For My Business

Your business location should be tailor-made to fit with your company budget, spacing requirements and ease of operation. For some business owners, leasing affords a sense of freedom and relieves the financial burden of a down payment, yet may be too restrictive for some kinds of operations. The decision to buy a piece of commercial property offers its own set of risks and rewards, and should be considered carefully before entering into a mortgage contract.

Leasing Commercial Space

1. Cost Effective

Leasing a commercial space will usually require a one to two month move-in deposit, making the rental space a cost efficient way to do business. New business owners may be strapped for cash, and by leasing, rather than purchasing, your storefront or office is cost effective to set up shop with minimal funding.

2. Flexibility

Leasing a commercial space gives the entrepreneur plenty of room to grow, downsize or change locations. Although once you sign a lease, you are locked into a fixed amount of time to make the lease payments, the terms may be only a matter of months to be released and start over in another location.

3. Freedom

Setting up shop without the burden of a mortgage to pay allows a sense of financial freedom. Albeit, a purchased piece of commercial property could be leased or sold to another, there could be months before the owner receives any income from the property. A hefty mortgage may also interfere with business profits and may demand downsizing of personnel.

4. Maintenance

A leased office or shop has a landlord to lean on, taking away tedious responsibilities with the plumbing, electricity and security. In a leasing situation, any repairs or legal liabilities are left in the hands of the building management team.

5. Subletting

In some situations, you may sublet your leased office space to another. However, this must be cleared in writing from the management office, and careful attention given to their rules and regulations for renting out the space.

Buying Commercial Space

1. Secured Location

Buying a piece of commercial property adds assurance that the space is secured and cannot be given to someone else. In a leasing situation, when the lease expires, the renewal process may not have the same initial terms, thus proving unfavorable to renew. However, when you purchase, your prime location is secured.

2. Equity

As with a residential piece of property, a commercial owner may take out cash against the mortgage. In an emergency financial crisis, having a mortgage to borrow from lends a sense of security and provision of funds. Most commercial purchases will require 20 to 25 percent down on the purchase price, giving instant equity to the business owner.

3. Remodeling

When you have bought a property, it is your to do with as you wish. Remolding, expansion and reconfiguration are yours for the taking. The ownership allows the business structure to be molded around the enterprise for a perfect fit and usage of space.

4. Tax Deductions

The interest on a commercial loan is tax deductible, with allowances for deducting any depreciation.

5. Lease Your Excess Space

If you own the property, you may lease your excess space without any restrictions from a third party over your head.

Iphone Fake Shortage Dumb Business Move Of The Week

The new release of the iPhone happened this week.

Apple decided a long time ago to go with LG Display located in South Korea to manufacture the IPS-based Retina display. Apple knew full well that production capacity in this South Korean plant was only a fraction of the 4 million units they need produced per month. In fact, the South Korean company told Apple that they will need to build out production lines and that wouldn’t happen until late summer and perhaps even as late as December of 2010.

Therefore being conscious of the fact that this South Korea manufacturer was not up to essential capacity thus far, why would Apple decide to release the iPhone at the same time in the Japan, UK, US, France, and Germany? Why not slowly bring it to market country by country over some months?

The reason is that Apple wanted to generate an artificial shortage to leverage the marketing hype over the new iPhone 4. Jay Leno said it best, “Give a man a fish and he’ll eat for a day, teach a man to fish and he’ll eat for a lifetime, teach a man to create an artificial shortage and he’ll eat steak.”

However here’s where matters get thoroughly ridiculous.

Apple has worn out this identical tactic over and over again and most recently even for the iPhone 3 last year. Therefore customers are wise to the whole fake scarcity craze. But further than that, Apple does not have market exclusivity like they had last year.

Android based mobile phones continue to slash deep into the iPhone’s market share.

Google is currently activating 160,000 mobile phones using Android software each day or 4.8 million a month. The total amount is accelerating fast, having been set at 100,000 per day in the third week of May during Google’s annual conference. Part of the reason behind why is that the Apple iPhone is currently playing catch up to Android based smartphones. The Apple’s newest smartphone currently has a 1 GHz CPU like the Google Nexus One had 8 months ago and worse, the new iPhone only has a 5 megapixel camera. Inside the next 2 months, 8 and 12 megapixel smartphones will be coming out on the marketplace.

So by Apple using the artificial shortage from their advertising playbook, they are really pushing more consumers over to Android based smartphones and we are seeing that by the reality that just in the last 4 weeks, the total amount of Android phone sign ups went from 100,000 a day to 160,000 a day. Good job helping your competitors Apple.

But it becomes yet more ridiculous.

Bernstein Research said that because Apple released the iPhone in five countries at once to produce a fake scarcity with the backlog in displays at the South Korean assembly plant, Apple will lose up to 40,000 units a week in sales due to the protracted false shortage they themselves created.

And that is why Apple receives this week’s stupid business move of the week.
iphone fake shortage